📌 The Swipe File

political ad inspiration · sourced from Meta Ad Library 📊 Analytics ⚖ Compare 📄 Playbook 🔑 Access

← DE — Chris Coons ads · Candidate profile

DE — Chris Coons

📄 Full candidate report (PDF) Print-ready messaging profile + creative pack — full access

1,230

ads

~$186,785

est. spend

0

active now

500

creatives analyzed

Issue / topic

democracy elections 348

other 233

healthcare 192

candidate character bio 89

guns 62

energy environment 61

abortion 46

social security medicare 35

education 35

economy taxes 34

Framing

positive candidate 397

attack opponent 300

issue advocacy 261

informational 149

contrast comparison 123

Emotional appeal

urgency 253

fear 232

anger 221

empathy 158

neutral 144

pride 136

hope 86

Format

graphic text card 290

photo 226

news screenshot 217

video frame 201

social screenshot 145

mixed 125

illustration 26

Top ads by score

~USD 3,000–3,499 63d live

~USD 3,500–3,999 50d live

~USD 1,000–1,499 22d live

~USD 2,000–2,499 63d live

~USD 1,000–1,499 22d live

~USD 1,000–1,499 22d live

~USD 1,000–1,499 22d live

~USD 1,000–1,499 23d live

~USD 1,500–1,999 37d live

~USD 1,500–1,999 43d live

~USD 1,000–1,499 21d live

~USD 1,000–1,499 63d live

~USD 700–799 22d live

~USD 700–799 63d live

~USD 500–599 8d live

~USD 1,000–1,499 63d live

~USD 900–999 9d live

~USD 900–999 21d live

~USD 1,000–1,499 50d live

~USD 1,000–1,499 29d live

~USD 1,000–1,499 63d live

~USD 600–699 25d live

~USD 1,000–1,499 37d live

~USD 500–599 25d live